• CIN: U62013GJ2023PTC141315
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Case Study: e-Commerce

A passionate ecommerce businessman, after selling products on various platforms like eBay and Amazon, wanted to build his own ecommerce store and earn a sustainable income

The company selling Luxurious Furniture for office like Chairs, Tables, Partitions, etc. of different brand since 1989.

Client has decided to build his own Big commerce store to grow his business and earn sustainable income.

RESULT AT A GLANCE
  • Service: The 20K products have been uploaded &fully functional within 24 weeks
  • Achievement: Following the project's successful completion, our client strengthened its position as a leading brand in the industry.
  • Customer Satisfaction: Higher due to quality of Back-end operations
  • Sales ratio : Increased by 30% each quarter

BACKGROUND

The company has an extensive assortment of rugs, luxury bedding ensembles, Executive Chairs, accent throws, and wooden furniture. The home furnishing market’s CAGR is nearly 5% and the eCommerce store’s market share is continuously growing with a CAGR of about 15%. To leverage the high growth channel, the company wanted to set up an online store. With a wide assortment of product choice and combinations, they provide their customers a one-stop-shop to create homes and interior spaces that are honest expressions of their true personalities

CHALLENGES

The Company had not much experience in big commerce. After conducting its initial analysis, it concluded that it needed a team of five or more members: a big commerce analyst, an inventory manager, a product manager.

Hiring a complete team was a risky financial decision and getting the right talent was a huge challenge.

SOLUTIONS

  • INHYE Process Experts assembled a team to understand the client's Office furnishing business, products, customers, and competitors. Within two weeks, our team proposed a detailed plan for the best-suited web store platform, its positioning, various categories, Keywords to be targeted, and other online sales channels.
  • Over 20,000 products were segregated into five categories and multiple subcategories based on product segmentation and keyword research
  • Since keeping track of large crowds is never an easy task, the INHYE Process Experts team took time to understand the dynamic of the project and analyzed the entire process in real-time for one week, with multiple teams working in shifts.
  • The store was positioned with great care, with the help of constant feedback from the client's top management.
  • All pages were optimized with proper URL, tags, metatags, title, alt text and interlinked for achieving the set target

RESULTS

In a short span of time, with INHYE Process Experts smart work, constant improvement, sales growth, profitability, and marketing effectiveness became an inseparable part of our customer’s business.

  • The store was created and fully functional within 20 days.
  • Shoppers now discover the store more easily, generating more traffic which in turn enhances sales.
  • All the integrated analytics made tracking of customer behavior easier, which in turn helps in making better sales strategies for each product.
  • Inventory management is enhanced because of efficient tracking based on demand and sale of each product.

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