Case Study: e-Commerce

A passionate ecommerce businessman, after selling products on various platforms like eBay and Amazon, wanted to build his own ecommerce store and earn a sustainable income

The company selling wide range of baby products, gifts & cards of many brands based in UK.

RESULT AT A GLANCE

BACKGROUND

Client understands shopping cart and has chosen WooCommerce for building his first online store. Although successful in building the store, he did not get any sales for 3 months.

CHALLENGES

Client did not have any ecommerce expertise and the store was not visually appealing. She was targeting the people who are searching for the beautiful, eco-friendly baby toys / gifts based in UK. She has wide range of baby products, gifts & cards of many brands.

SOLUTIONS

After detailed discussion and understanding the target market, our marketing team suggested building a complete online Baby Product store. The products that were already on the store had no demand and people preferred to purchase those well-being toys/gifts from traditional retail outlets. On the other hand, there is huge demand for baby related product in UK. Baby related products and accessories is a $100 billion industry and has an increasing CAGR of 8% . INHYE Process Experts designed the online store and crafted a sales strategy for client according to the findings of the analysis and focusing on the areas that needed to be modified.

RESULTS

Our review and the improvements made yielded the following results:

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