This project focused on implementing a structured SEO growth strategy designed to increase organic search visibility, expand keyword rankings, and strengthen search authority for the Mallorca region page of The Agency RE.
The campaign concentrated on technical SEO optimization, keyword expansion, content strategy, and backlink authority development to improve search performance within the competitive Mallorca luxury real estate market.
By leveraging search data insights, competitor analysis, and continuous SEO optimization, the project successfully improved organic keyword rankings, SERP feature visibility, and organic traffic performance.
The SEO campaign was designed to strengthen the organic presence of the Mallorca real estate region page and attract high-intent international property buyers searching for real estate in Mallorca, Balearic Islands, Spain.
The strategy focused on:
Improving keyword rankings for Mallorca property searches
Increasing organic traffic through optimized real estate content
Enhancing SERP visibility and search feature appearance
Strengthening domain authority through link building
Over the campaign period, the website achieved strong organic growth with improved keyword rankings and increased search traffic.
The real estate sector in Mallorca is highly competitive with international buyers searching online for luxury property opportunities.
The goal was to increase visibility for property-related searches to generate qualified organic inquiries.
The website needed to attract buyers from multiple countries searching for Mallorca real estate.
Improving domain authority and search credibility to compete with major property platforms.
Establishing a scalable organic search strategy to maintain consistent growth.
Competing against large platforms such as Idealista and regional property directories.
The website initially had low keyword coverage in search results.
Property searches often include image packs, local results, and people-also-ask features, making rankings more competitive.
Optimizing the website for global property buyers searching from different regions.
Identified high-intent search keywords related to Mallorca luxury real estate and property investment.
Improved crawlability, page structure, and indexing to enhance search engine accessibility.
Optimized pages and articles for property investment, lifestyle, and regional property searches.
Structured content to appear in image packs, people-also-ask results, and enhanced search listings.
Implemented link-building campaigns to strengthen website credibility and search authority.
Tracked keyword rankings, traffic trends, and search performance using advanced analytics tools.
Increased to 59 ranking organic keywords Achieved 9.26% keyword growth
Organic traffic increased by 375%
Authority score improved to 17
93 referring domains contributing to search authority 288 backlinks supporting ranking improvements
Achieved visibility in image pack, local pack, and people-also-ask search features
The website also gained AI search visibility mentions across multiple AI search platforms.
Cost of Living in Mallorca Guide Generated +13 traffic growth, demonstrating strong informational search demand.
Generated +6 traffic growth, attracting high-value property investors researching taxation. These content pages helped attract international property buyers researching Mallorca before purchasing property.
59 (+9.26%)
+375%
17
93
288
Image Pack, People Also Ask, Local Pack
SEMrush
Google Search
Technical SEO Optimization Keyword Research & Content Strategy Backlink Authority Development SERP Feature Optimization
Organic traffic tracking Keyword ranking monitoring Competitor performance analysis
